How to take your Facebook marketing to a deeper level

I’m going to assume some basics about your experience with Facebook so far. There are plenty of videos on YouTube on how to use Face Book for marketing, so we’ll say you’ve seen them and are somewhat up to date.

I’m going to assume you know how to set up your profile to make it look professional. You have some photos of your family and talk about your interests and hobbies. It has been quite extensive on your favorite movies, music, books, sports, and spiritual persuasion, etc.

All designed to give people a glimpse of who you are.

Let’s say your profile picture isn’t something silly you were doing at a party or in a cartoon. It actually looks professional and respectable. I am going to assume that you know how to add friends by typing in the search bar your target market or the type of people you want to meet. You’ve been taught how to add 20 or 30 friends a day and you’re faithfully doing it by growing your list.

You also understand that you can send a broadcast message using that box on your page to all your friends about what you’re doing, and occasionally ask people to join your business in this area as well. Let’s say you faithfully post on other people’s walls because they told you this is the right thing to do to drive traffic to your page and your business. Maybe you’ve even started your own group and have a large number of people contributing to your group and sharing ideas with you. Still, the people joining your business are not arriving fast enough. What are you not doing?

The answer is so simple and obvious, isn’t it?

You forgot that social media is a contact sport. You forgot to take an interest in other people’s lives first before shoving your business down their throats. I can’t believe how many people try to get me to join whatever they’re doing without so much as a hello. Right off the bat, I get a canned spam message about joining your business in my inbox right after I added you as a friend that morning. When people get involved in this, I immediately send them to the idiot file in my mind. I’ll give them a bit of grace but if they’re still STUPID I just delete them as friends.

If I hear “you need more clues and more money in your pocket” one more time, I’ll go to the kitchen to get a fork so I can stab myself in the EYE over and over again.

So what should you be doing?

This is the deep secret that all successful internet entrepreneurs know. Build your list… KNOW YOUR LIST… then and only then market your list. Take an interest in people and what they are before you even mention the amazing business you’re working for. Try to give people something of value to get started before they even hear about your business. You’ll be surprised how talking about trivial things and common interests produces results.

Personally, I like to direct people to recent marketing videos that they found interesting or send them a free eBook that was helpful. The truth is that only one in ten people you talk to is ready to join your business. The other nine are already in one, or busy with other things. Timing in your marketing is everything.

The best you can hope for is to make friends with people. Friends can help you in the future or guide you to someone for whom your business may be suitable. Friends can bring you wisdom in many areas. Friends can advise you about many things.

Enemies or people you’ve pissed off because you spammed them will make sure they contribute to your demise. Facebook itself will label you a spammer if you are too aggressive.

In conclusion, I would like to quote one of my favorite lines from “Fast times at Ridgemont High” when Sean Penn refused to wear his shirt in the restaurant and Judge Reinhold pointed to the sign that read “no shirt, no shoes, no service” . ” and then he said very slowly…” READ IT… Learn it… Live it.

This quote is addressed to those of you who are going to continue your business by sending spam.