Law Firm SEO Practice – Specific Sites

Once you’ve conquered the search engines, by getting your site to the top of your targeted keywords, the next step is to expand your law firm’s SEO strategies.

Don’t think that just because your site “ranks” your law firm’s search engine optimization is over.

Now is the time to consider creating practice-specific sites that target a particular area of ​​law that you practice.

This strategy implies the creation of additional specific sites for the different areas of law in which it practices.

When implemented correctly, it can broaden your reach and increase your space in the top search engine results.

When creating these sites, it is important to note that the sites cannot be replicas of your main site. This is definitely frowned upon by search engines and can subject your site to penalties. It will certainly work to devalue your efforts.

These practice-specific sites must be able to demonstrate value on their own. For example, if your main site only covers a few basics about personal injury law, your personal injury law microsite should go much deeper into the topic. In general, when using this law firm SEO technique, you want to make sure you’re thinking about the same conversion aspects as you would on your main site (ie contact form, whitepapers, and calls to action).

Once your practice-specific site is up and running, you’ll gain exposure to more potential clients on the web. Your website footprint will grow and your business will rank for more keywords or even more places for the same keyword.

You may be wondering: Why don’t I add new content to my main site? Does Google deal with this? What are the costs involved? Do I have to link from my main site to the microsite? Is it better to have a blog or a microsite?