Marketing through your website

Conventional marketing practice still prevails in companies. Although there is a great projection that the 21st century would see the rise of online business opportunities, there is a forecast on how the Internet will not actively achieve the task of realistic marketing. It is easy to foresee the difficult situation of the Internet market for obvious reasons:

THE PROMOTION IS COMPUTER-BASED: Items are viewed and traded virtually online, which means that the display of products and services depends on the availability of the surfer and the hours spent at the computer. During office hours, the time spent on computers is related to work, unless the product fits the purpose of browsing, then marketing announcements will not gain importance. The rest of the time it will serve Internet users who watch the network at home.

LINE CONNECTIONS: Data travels over digital lines via telephone or cable connections. It means that the speed of transmission will depend on this factor before the marketing scheme can be seen. Browsers leave a site in seconds once the desired content cannot be viewed at the same time. Experts like search engines point to a very fast loading time of 4 seconds for their websites.

COMPUTER AND INTERNET LITERACY: On the corporate platform, this is not questionable. Corporate visitors are more likely to become familiar with the Internet and information technology. This isn’t a problem today, but try to think about how non-computer users are actually taking advantage of the market compared to the limits of what they can get off the computer. That’s where the limit comes in. Marketing in the real world is broader.

RELEVANT INTEREST VS PROMOTED PRODUCT – People visit the web to pave the way for their interest. The tolerance is very low. A site that loads longer will lose potential browsers. Unless the site is recommended somewhere, it has little chance of being visited.

POP-UP SETTINGS – Older versions of browsers don’t have the option to “turn pop-ups on and off”, which means people have no choice but to load pop-up ads. Today, this could affect the visibility of marketing tools.

BLACK PROPAGANDA – With free speech widely exploited on the World Wide Web, blogging could create a huge impact on one’s marketing strategy in some cases. Anyone could easily create fabricated stories without the utmost reliability. If this happens against the marketing of a certain website, web browsers from all walks of life readily react to the news.

But the Internet continues to grow… It means that the market continues!

Website marketing at its best should only target web-based products and services. If this is not the only reason for the promotion, then its purpose could only be to create an online presence and referral. The Internet has been booming since its primitive beginnings during the 1960’s. The current system and feel has been felt during the 1990’s when few companies progressively thought of putting up websites and beginning to provide customer support over the Internet.

Today, almost all commodities are traded online. It is a paradise for the sale of new products and the virtual medium for all kinds of concepts for the sake of making money. When one becomes realistic in terms of adapting to what technology can do, the Internet truly is another world, or another step where business is conveniently conducted without even leaving home. One can order with one click, pay through online payment sites and wait for the arrival or shipment of the desired item purchased online.

Website marketing is all about progressive business!