Online advertising for beginners

search engines – The largest and most widely used search engines are Google, Yahoo, Bing, and Ask.com. About 70% of people use Google, 16% use Yahoo, 9% use Bing, and 2% use Ask.com (November 2009 statistics). The most used search engine and source to find any type of company or service is Google. Google lists businesses in a couple of ways when people do a search. There are organic search results, pay-per-click (also known as sponsored searches), map search results, articles, and more.

Organic search – Organic searches are the searches you see on the left side of Google. These searches are free. Businesses do not pay any fees to Google to appear here. However, it is very complicated how Google lists the companies in order. Google has spiders, which are programs in a sense, that surf the internet, they browse all the websites and read the texts that are on the websites. These spiders classify web pages based on their text. If the text on a particular website is related to the keyword “jumpers”, then Google classifies it as a web page that people would want to see when searching for “jumpers”. The listing priority for a specific keyword is always changing because people are always writing articles and optimizing their website, so one month a business may be first on the list for a keyword, but 3 months later it may be the last. 10th company listed for that same keyword. Search engine optimization is a way to help make a website more relevant to specific keywords. Organic searches are the most used search results of all sources because they are the most relevant to what the person is looking for.

Pay per click – Pay Per Click is the sponsored search results you see on the right side of the results page when you use search engines. Businesses pay money to appear here for their desired keywords. Companies pay each time someone clicks on the banner ad. Businesses typically see a lot of results from pay-per-click advertising because they typically pay around 0.20 to 0.80 cents per click (depending on how competitive the keyword bid is). However, tracking keyword performance and optimizing ads is time consuming and requires the person doing it to have knowledge of pay-per-click advertising. Typically, most people hire a company that does pay-per-click optimization and get paid monthly to track their keywords and optimize their ads. The cost of doing pay-per-click depends on how much money you decide to spend on it, but it typically costs hundreds of dollars a month. Businesses can set a daily or monthly budget so that you only spend that amount, once the limit is reached, the ads stop. They say that about 10-30% of ad clicks are frauds, meaning a competitor is clicking the ads so the company can get paid. Google’s pay-per-click program is called Google AdWords. Pay per click is usually more expensive in the long run than search engine optimization.

Search Engine Optimization – Search engine optimization is when someone optimizes their website so that Google spiders recognize it as important for a specific keyword. This can be done by creating backlinks (links from other websites/web pages to your website), articles that link back to your website, directory submissions and more. Search engine optimization is like a popularity game. The more websites reference or link to your website for a specific keyword, eg “jumpers”, than Google’s spiders think, OK, this website is the most important for the keyword “jumpers” and therefore should be the first on the list. in organic search results. Businesses that typically appear at the top of search results for a keyword are continually optimizing for search engines. This means they hire someone or do it themselves. It costs around $350-$600 per month to hire someone to continually optimize for search engines, but this does not guarantee that a business will be listed on the first page.

online directories – Online directories differ from search engines in that they are more specific to a particular topic. There are probably hundreds of thousands of directories out there, each one for its specific topic or topic. Directories are most useful for customers looking to find a business or service in a specific location. For example, someone looking to find a jumper rental company might do a search engine search for “jumpers in Glendale,” but might find companies located in Glendale California or Glendale Arizona. Directories, however, typically list companies that serve specific locations and for specific services. Therefore, finding a business or service in your local area through an online directory is easier and generally more informative than using a search engine.

Costs – The cost of advertising in a directory is usually free or too expensive. Free directories typically do not advertise themselves, but simply offer businesses to be listed for free in exchange for a link on their website (a form of search engine optimization so that the directory more visible in search results). The most popular party rental directories are Yellowpages.com, which is often too expensive, and also PartyPop, which requires too many steps and is too confusing to find what you’re looking for. Party Jump USA is a unique directory because it offers business listings on all the major online search sources like Yellowpages.com, Google, and Yahoo, but they do so through exclusive ads, which in essence gives the business publicity to All clients looking for specific service directories in the area of ​​their advertising. The Party Jump USA directory does not create competition between advertising companies, so for advertising companies they gain the most efficient form of advertising, a competitive advantage over their competitors.

Company Websites – Any business that wants customers to find their information online must have a website. A website typically contains company information, contact information, product information, and more. Typically, building a website can cost anywhere from $100 to a couple thousand. It just depends on what you want on your website. It’s usually cheaper to go with a template that’s already built, but if you want something custom for your specific business or service, it could work for thousands. The one thing people don’t understand is that even though you have a website online, that doesn’t mean your advertising is online. Having an online website is simply a way to put your business information in a font for easy viewing by customers. It does not mean that you are advertising it to customers trying to find your service online. If you have a website and don’t advertise on search engines and directories, it will be nearly impossible for a customer to find your business unless they specifically search for your business name. There are ways to track how your website is performing, how many visitors you have, where they are coming from, and what keywords they use to find your website. One of the best known tracking systems, which is also free, is Google Analytics.

How do people find a company or a service?

Most people start by using search engines or online directories. People are moving into the computer age, and therefore fewer and fewer people are using paper sources such as books, magazines, newspapers, and other paper sources. Paper sources are often too expensive to advertise or subscribe to, so more people are turning to online sources. Customers always want the fastest and most reliable method of researching a business, so searching for something online, reading reviews, etc. is the fastest and most reliable method.

How do online businesses stand out from their competitors?

Businesses can do many things to stand out from their competitors. They can do search engine optimization, advertise on various directories, provide more details about your company or service on your website, provide more incentives or avenues to connect with customers, etc. The more detailed and informative a business is on its online store (website), the more trustworthy the consumer will feel when shopping online.

What is a good design for a website?

One of the first things a website must do is tell the consumer what it offers (either product or service) and where to contact it. Putting too much text or too many images is wrong. People want to see a good balance between images and text. The images must complement the texts and the texts must describe the images. There should always be information on where to contact the company, where they are located and where they provide service. The more information a company places on its website, the more trust it will have for the consumer.