Several fun facts about content marketing

There are more than 25 million new content that is shared on the web every day. This huge flood of information reaching consumers affirms that content is still king. Speaking of the saying that content is king, this saying was first said by Bill Gates in 1996 when he gave an opinion in an essay on the future of advertising.

The daily volume of content published on the web is massive and the practice of content marketing is still in its infancy.

Even in its infancy, content marketing has started to aggressively replace the traditional type of banner ads with new responses, guidance, and consumer insight.

Leading your marketing with content isn’t just a new trend used by small businesses that want to connect with the consumer. It’s also being used by some online giants. The following are four online giants that are also using content to do their marketing.

1. Sears has created Fitstudio. Fitstudio is a fitness resource that you can access online. This website offers information on fitness provided by experts.

2. General Electric uses more than one source for online content marketing to showcase its skills. One of their sources is their ecomagination website. Ecomagination offers a fresh and interesting conversation on clean technology.

3. General Mills offers its Tablespoon website. This website offers recipes

4. Colgate offers its Oral and Dental Health Resource Center. This resource offers articles and videos that discuss oral health problems.

If you evaluate the success of your content marketing practice right now in its early stages, you will agree that it will become more popular and powerful in the future. The value you add to the industry along with the free relevant help you provide to people will not be easily separated. People love content marketing so much that 67% more people become leads of companies that blog. People love blogging. They enjoy reading them and benefit from the free relevant information that many blogs provide.

86% of business-to-consumer companies have started using content marketing. Smart companies have noted that consumers are relying more on social media. In fact, eight out of ten Internet users arrive through social networks and blogs.

Almost 87% of commercial companies use social media to share content. Posting informative and highly relevant content on your website is good, however it doesn’t reach the masses. To reach the masses it is necessary to use social networks.

There are many freelancers and companies who blog and run social media campaigns. However, more than 60% of companies prefer to manage their blogs and social networks internally.

Content marketing addresses the many consumer questions and returns much needed relevant answers. The thirst for information is not likely to leave the consumer. One might guess then that neither will the need for content marketing.