What is Music Promotion?

Music Promotion

Putting your music in front of the right audience is the most important thing you can do as an artist. That’s music promotion (or marketing). The goal of music promotion is to increase the number of people who hear your song or see your video and take action – buy your track, attend your gig, subscribe to your channel, etc.

music promotion is more than just advertising your new single – it’s building a consistent, engaging online presence with high-quality content that builds the story of your sound. This means videos, images, blog articles and interviews, playlists, sample packs, studio tours and live performances. It also includes things like TikToks, memes and quippy Tweets that add to the narrative of your musical brand and help spread your message to new audiences.

If you want to build a solid fanbase you need to promote your music consistently over time and make it work for you. A good way to do this is through Facebook ads – they’re super easy to set up and if you know what you’re doing can deliver great results for a low cost.

What is Music Promotion?

In the era of streaming, promoting your songs on platforms like Spotify and Deezer is an essential part of your music marketing strategy. By uploading your music to these services you can offer it to a global, highly engaged audience of users. You can also use their tools to help promote your music – from experience enhancements (like album visuals with Spotify Canvas) to playlist submission and the platform’s revered algorithm recommendations. If you’re not already on these services, it’s worth setting up an account.

Another tool that musicians are using more and more is YouTube. It’s an excellent platform to showcase your music, especially if you have the ability to create a music video. YouTube also offers an in-platform ad tool that allows you to target specific listeners, so you can get your songs and music videos in front of the right people.

You can also promote your music through social media by sharing your content with your followers and tagging other musicians or influencers in your posts. You can also try to get your music featured on popular playlists, but this can be difficult for new artists.

If you’re not already on them, consider getting your music up on Tidal and Apple Music. These platforms are a bit more expensive than Spotify but pay out higher rates per stream and can be a good way to reach new audiences.

You can also use email to promote your music to fans – make sure your website and social media accounts have a contact or subscription form so you can capture the emails of people who want advance notice of new releases and shows. You can easily set up an email automation system with apps like Mailchimp or ConvertKit. These systems allow you to add links with tracking and conversion metrics to your emails so you can see how well your campaign is working.