Why You Should Hire An ENTJ Personality Type Online Content Writer And Why It Is Important

Does it matter what Myers-Briggs personality type your online content writer is? Some will say; No. Some might believe that it’s best to hire the most common personality type, since they would think the same way as the largest percentage of your audience. Sure, that might make sense, especially if you want a lot of clicks, shares, and likes.

However, if you have a business, especially one that sells to other businesses, what you really want is a lot of sales, and that means you need to reach as many decision-makers as possible, those who approve big purchases. ENTJs are among the most prevalent personality type among business leaders. Okay, so let’s say you want to get into the minds of executives, CEOs, small business owners, and final decision makers, what kind of writer should you hire?

Well, you need to hire a writer who thinks and reasons like these CEOs do, so you need to hire an ENTJ: Extraversion (E), Intuition (N), Thinking (T), Judgment (J). It turns out that this type of personality is the rarest in our population. So it will be hard to find writers who are ENTJs just based on percentages of the population, more so, because ENTJs are mostly doers, so very few are writers. There are some ENTJ writers and they are usually successful people who later decide to write about what they have done or later in life decide to mentor or give their observations to the next outstanding leaders.

If you are trying to convince someone of something or trying to explain why it makes sense to buy your product or service, then keep in mind that the person making the decision is probably an NT and will often try to communicate with an ENTJ at that point. company. Hiring a writer who has a knack for wit and flowery writing might get you a fun-to-read article, an advertorial, a blog post, or a webpage, but it won’t pique the interest of an ENTJ leader or decision-maker for the other. side.

To get to this type of leader, you’ll need to understand that personality type and hone your piece to fit their needs for actionable information and legitimate comparison or you’ll fail. One obvious solution is to find an ENTJ writer; unfortunately, they are quite difficult to find. If you can find one, hire him immediately.

Again, you have to decide what you want from your online content. Do you want lots of likes or do you want big sales from businesses that are going to be serious customers? If you just want to be “hip” and cool and don’t care about sales or profit, then hire a millennial just out of college with a degree in communications or journalism; after all, they are a dime a dozen. Up to you!