7 Money-Saving Content Marketing Tricks Every Marketer Should Try

With the right strategy, a marketer can easily enjoy the incredible benefits of content marketing. Some of these benefits are more traffic, a better reputation, and continued growth in both traffic and reputation over the long term with only a small increase in budget. With entrepreneurship, it’s really important to budget and keep your marketing budget within bounds.

Although content marketing is very popular due to its profitability, it is not free or cheap. It takes a lot of investment in an internal employee or reputable outside firms to produce excellent work and execute a high-quality strategy. And always keep in mind that effective brand design is also necessary in marketing, so keep your audience engaged.

Fortunately, a marketer can still cut costs without sacrificing campaign quality with the help of a few money-saving tricks. Below are the strategies that many marketers have found incredibly useful.

1. Reuse old content.
For some, this is not a good idea. But honestly, it will only be bad if the old content is reused in the wrong way. If, for example, a marketer has a successful blog post on an “evergreen topic” that he published two years ago. Since the content of this blog is kept up to date and can attract a lot of traffic, it would not hurt if you revisited and published such an article.

Obviously, republishing the same article every month will not give you new results. Your possible option is to wait a year or two before reposting, you might even get away with a complete repost.

If in case you decide to repost a blog of yours with an evergreen content but without waiting for it to be one year old, you can do so by changing the headline, reorganizing the internal sections, or editing the body content to give it the Article a new look. You just need to make sure that the URL where it was initially published is the same or else you could lose the SEO equity that the article has already accumulated.

2. Reimagine content in new media
A marketer can turn your hit article into different media, like infographics or video highlights. He can also use certain excerpts from your article and share it on social media as a tweet or Facebook post. Reimagining new ways to republish an old but effective blog will definitely help reduce content marketing costs.

3. Don’t stop at posting content, move on with content promotion.
Content marketing starts with brainstorming and creating, editing, and publishing content. But successful marketers don’t stop and think their job is done after posting their articles, they go further and promote their content.

Eric Siu, Entrepreneur Contributor and CEO of Single Grain, mentioned that a marketer should spend 20% of their time creating content and 80% promoting it. You can start by showcasing his work through your social media channels and move forward by sending him paid ads, doing influencer marketing, sending him to StumbleUpon or Reddit, and building internal links to him.