All about logo design, myths and concepts

Every company requires a creative, attractive and functional logo to create an individual identity. The logo is a source of introduction about the vision and philosophy of any company among the masses. Without Logo there is no brand identity of existence. The company logo is the first simple identity of the company. Fortunately, most companies now understand the importance of the logo and pay the necessary attention in developing a professional logo before launch. The company logo is the only means by which the company’s people and customers have a point of reference.

All companies try some basic things to be successful in the market by having good quality products or original brands as well as having the most unique expertise in their field. We do not undermine the importance of these things, but it is very important that all of these things are communicated through your logo. Professionally designed logos convey all of these corporate values ​​and people are proud to have their logo on their chests and on shelves.

The basic qualities of a better logo design include a reflection of the nature of your company, its values ​​and help in the successful development of the company image. The company logo should be as simple as possible to have maximum recall. Some companies use animal and bird graphics as a logo to show the qualities of the company. The logo must be meaningful and functional like the Nike logo which is very simple and very famous among the people. Everyone is proud to display the Nike logo on their shirts and sneakers. Another very important thing in logo design is the color and shape of the logo. If the color of the logo is irrelevant to the business, the result will be devastating to the reputation of the company, so it is very important that the designer coordinate with the client and help them choose a good logo color and logo shape. .

Changing the logo is a very difficult job. Once a logo has been designed and launched in the market, it is very difficult to change the logo design because people get used to the established identity of the company. In case we want to modify the logo, the company has to invest a lot of money to change everything that has been massively printed.