Google SEO update

It has been an occasional trend that each year Google changes its search algorithm method 500 to 600 times. However, as trivial as these changes are, since they occur every few months, the ‘major’ algorithmic change affects search results.

These minimal changes are very important to search marketers as they affect website ranking and organic traffic. They affect search engine optimization. Common and crucial Google SEO updates include Panda 3.9, Link Warnings, Panda 3.8, Penguin 1.1, and Knowledge Graph, among many. The updates are named according to the location or a well-known Google engineer.

Why the change?

Google engineers noted that the changes primarily target web spam. The changes are made to narrow down which sites have been violating Google’s existing quality guidelines. The changes are also made to promote high-quality content, giving search engine users an improved and satisfying experience.

The changes also point to white hat SEO methods other than engaging in unproductive web spam tactics. Hence, it helps to track the manipulative websites. The last update was to minimize optimized websites that can have a lot of unnatural links, automated content, keyword overload, and much more. He also pointed out that it was about reducing the amount of plugins or “above the fold” found on websites, therefore the user accesses the content immediately.

How Updates Work

Google engineers noted that search engine optimization can be very positive and constructive if individual pages are accessible. They can achieve this primarily by using better “white hat” search engine optimization where there is good website marketing and more convincing substance to the user. The opposite of this method is where some websites use loopholes and shortcuts and yet provide unsatisfactory responses for the user.

A good example of SEO update is the ‘above-the-fold’ technique where, if a site exceeds the recommended grade and makes it difficult to find the original content of the site or the user will discern it faster, once the algorithmic updates are implemented . , the site ranking drops. However, the changes are also affected by the number of pages on the site, how quickly Googleboot can scan the content, among many others.

Reflection on Marketing Services

Many researchers went on to point out that Google’s SEO update was not to favor others, as it received harsh criticism from some online marketplace service websites, but to make search engine use memorable and satisfying. . Furthermore, the links pointed to by Google may be related to the affected websites.

Websites that primarily abused keywords, quotes from some city names, or those that used the word ‘seo’, or web design websites were hit hard and their rankings dropped as expected. Among the few were websites for money online, pharmaceuticals, office space industry, or entertainment guide.

Suggested Methods to Improve Classification

To keep up with the Google SEO update, my recommendations are:

• Update your content regularly

• Reduce the spin and use handwritten content

• Add the Google +1 button to your website

• Post news content at least once a week.

• Use of video marketing.

• Upload fresh and original images often.

• Use different sources to make your backs

• The next time the SEO update comes around, do the best you can.