How to make money online with the Google AdSense program

One of the most popular ways to earn money online is through Google AdSense, Google’s free contextual advertising program. When you sign up for the AdSense program, Google uses a relevance algorithm to show text, image, or video ads on your blog that are related to your blog topic. In this way, Google acts as an intermediary between you and the independent advertisers.

You can make money online with Google AdSense in two main ways: cost-per-click (CPC), where you receive a portion of the money the advertiser is willing to pay for someone to click on their ad, and cost-per-thousand impressions (CPM). , where you earn money in exchange for the ads that appear on your site. With the cost-per-click model, an advertiser doesn’t pay (and you don’t make money) when the ad is shown; you only earn when someone actually clicks on the ad. Advertisers choose the model they would like based on the objective of the ad: If the ad is intended primarily for general branding purposes, a cost per thousand impressions (CPM) model will work best. If the main objective of the ad is to generate clicks so that the user takes some type of action, a cost-per-click model is more appropriate. The type of ad that will ultimately show on your site depends on which ad has the potential to make the advertiser the most money.

Google pays its content providers (you) on a monthly basis and imposes a “payout cap” where you get paid only once you reach a certain level of earnings. This threshold varies depending on the currency of your country; in the United States, it is $100. Many bloggers generate significant income through AdSense; In general, the amount of money you make will depend on the topic of your blog and how much traffic it gets. AdSense is free, so it’s worth giving it a try for a while as it won’t cost you anything. Note that while you can include AdSense on blogging platforms like TypePad and Blogger (which is probably the smoothest platform to run AdSense on since Blogger is also a Google product), WordPress does not allow advertising on its platform.

To set up an AdSense account, you must first submit a request for approval through the Google AdSense website. During this process, Google verifies that your blog complies with its posting policies by looking at what type of content you post, whether you’re posting content in a language supported by the AdSense program, and whether, as the owner of the blog, you are over the age of eighteen.

Once your account has been approved, you’ll be able to sign in to the AdSense interface to set up your account. If you already have a Google account (which you will if you blog on Blogger), you can use the same login details. During the setup process, you will be able to choose whether to display text, image or video ads on your blog. You’ll also be able to customize the size and format of the ads, and where they appear on the page to match the look and feel of your blog.

Once this setup is complete, Google will provide you with a code snippet for your custom ad unit that you will need to paste into your blog’s source code. You must place this snippet in the part of your blog code that is common to your entire blog in order for the ad unit to appear on all pages of your blog. Google provides you with full instructions on how to do this.

Once the AdSense code has been added, the ads will start showing on your blog and you’ll be able to track your performance and earnings right from your account interface. The interface will show you how much money you are earning as a result of impressions and clicks generated by ads on your blog. You can view your ad performance as a high-level snapshot in your account dashboard, or download reports that give you more detailed information, such as the total number of page and ad unit impressions, the number of ad clicks , the targeted click of the ad. rate, effective cost per impression, and your earnings per ad. So, this is basically how you make money online with the Google AdSense program.