5 reasons to build a Facebook page for your business

Creating a Facebook fan page only takes a few minutes and is an incredibly cost-effective way to build an audience of targeted and interested users, and what’s more, you can communicate with them regularly for free.

If you’re serious about social media, here are my top 5 reasons to create a Facebook fan page for your business.

1. It is completely free.
There are no direct costs involved other than your time, which is negligible because creating your Facebook fan page is easy to do and only takes a few minutes.

2. There is no password protection.
Unlike the rest of Facebook, which sits behind a password-protected user login, your fan page is completely public with no password login, making it search engine friendly and easy to access. and index by bots. So optimize your page for your target keyword and generate some SEO traffic!

3. Create a fan club of hot prospects.
The great thing about a fan page is that it allows you to send updates to your fans, which is a great way to build a database of hot prospects. You can then send relevant messages, updates, product news, etc. to his fans.

4. You are the boss.
You have full control of your Facebook page and can send messages, edit or delete sections and have complete control over the information it displays. This is vitally important with such a public/exposed channel.

5. You get the power of viral.
When a ‘fan’ joins your Facebook page, it’s usually posted to the fans’ own news feed so their fans can follow what they’re up to, who they’re also fans of, etc. That, of course, assuming your ‘fan’ hasn’t disabled this feature. This is a great way to make your message go viral.

So what are you waiting for? It only takes a minute to set up and is incredibly easy to do. Just go to the Facebook fan page site, add information, add a URL, upload your company logo or an avatar, whatever, and you’re good to go.