Content marketing takes center stage

Businesses have always understood that quality content plays a critical role in attracting the attention of target audiences, but what’s surprising is that many businesses don’t have an effective content strategy in place.

Content marketing is nothing revolutionary, but just like social media, it has gained renewed emphasis. The biggest contributor to the renewed approach to content marketing is the changing nature of consumer habits.

A recent study identifies that more than three-quarters of shoppers (about 83%) tend to conduct product research online before committing to purchase electronics.

Google’s recent changes, in particular its Panda update, have also prompted marketers to rethink their approach to search engine optimization strategies, placing a greater emphasis on the need for quality content.

Today, around 90% of marketers have stated that content marketing will become significantly more important in the next 12 months and there’s no denying that businesses will start to recognize its growing prominence. 64% of marketers also agree that it is now becoming a separate discipline from social media.

However, even though social media marketing and content marketing have become disciplines in their own right, they are still closely connected. The need to create great content serves as a great platform to engage consumers through social media like Twitter and Facebook.

According to evidence provided by industry experts, 83% of internal marketers use social media posts and updates for marketing purposes, far more than any other type of content marketing.

However, very few companies have specific resources dedicated to improving their content strategies. According to recent studies, less than half of organizations (approximately 34%) have a budget dedicated to the development of content marketing techniques.

Many companies embarking on producing effective strategies have cited many challenges when it comes to improving the quality of their content. Most marketers say that lack of understanding and training are the biggest barriers that stand in the way of advancing strategies.

Regardless of the challenges businesses face, however, it is indeed making a high-profile return as the focus shifts from content quantity to content quality. Therefore, the importance of content marketing in business survival in the next 12 months is something to be taken seriously.

With this in mind, it seems that many businesses have already gotten the message, as industry-wide studies point to evidence that 58% of businesses featured in various industry surveys plan to implement content marketing strategies online. the future. Along with social media, the power of quality content is the future of attraction for the changing consumer market.