Does satellite radio advertising work?

You are a business owner or person in charge of getting the word out about a product or service. The landscape you can paint your message on is vast with many hills, bridges, and rocks. It is the traps you are looking for.

You probably want to know if satellite radio advertising is an effective option for your business. Let’s take a look at what the medium has to offer and see if what it is advertising would be suitable for it.

Satellite radio is a unique medium. It reaches millions of people each week, has hundreds of stations divided among countless topics, and is a “subscription” based service, making many of your subscribers financially pre-qualified to buy what you sell.

If your product or service can be shipped anywhere in the country, this may be an excellent medium for you. If your business is trying to get people to a single store, this may not be a good medium to promote your message, as radio commercials on satellite radio reach across the country. There is no way to “segment” where your commercial songs sound. It is all or nothing.

That said, it’s one of the most affordable ways to advertise nationwide, with commercials on some of the stations starting at around $ 50 each time they air. While satellite radio advertising will not reach the number of viewers of, say, a prime-time program on one of the major television networks. It still reaches millions of people every week, which is nothing to mention.

Another way that satellite radio advertising can be effective is to place your commercial on your highly targeted programming.

Do you have a pet product? There are programs for that.

Do you want to reach out to cigar lovers? There are programs for that.

Looking to reach out to new moms? There are programs for that.

Want to communicate with CEOs? There are also programs for that.

Are you selling a new “toy” for children or adults? There are also shows for both.

The list goes on and on. There is likely a program that is geared towards the specific audience you want to reach. This makes it one of the most affordable and targeted national advertising options out there.

Is satellite radio advertising for everyone? No. But for most of the people I talk to on a daily basis, there is usually an option in the middle that should be seriously considered when planning an advertising campaign.