Press Releases: How to Write
Posted On March 24, 2021
Press releases are an excellent tool to position yourself as a leader and add instant credibility to your business. We recommend distribution through press release distribution sites rather than by mail, fax, or email. It is important to understand the difference between an article and a post. An article expresses an opinion or shares information, while a statement announces a specific event, such as the launch of your new business. Press releases can bring very high-quality prospects to your site, as most of the people who read your release already know that they are interested in a business and are simply doing their research.
Steps: Press Releases: How to Write
* Pick a topic
When choosing a theme for your launch, be sure to keep in mind that you are announcing a specific event, such as your new business launch, your new website launch, your new team launch, or your new blog launch. . Start with a theme, but remember that you can always create new releases over time as you choose to announce new and different events in your business. Be sure to bookmark or save this item: Press Releases: How to Write For future reference.
Remember, brainstorming is best suited to an article, not a statement. Understanding the difference now will save you a lot of time and energy. Many of the distribution sites will not submit releases if they are not in the correct format.
* Optimize with keywords
You’ll want to optimize your press release for specific keywords, such as your personal name, your company, or other industry-specific keywords, etc. Ideally, when someone goes to Google and searches for one of those keywords, your Launch will appear in search engine results and they will click through to your website. For example: the keywords in this article are Press Releases – How to Write.
• Make a list of 5 to 10 keywords that are related to the topic you think of above.
• Go to Google AdWords and enter your keywords one by one. If you are using your name as a keyword, you do not need to type it.
• Select the top three keywords that have the most searches.
• Choose a keyword from this list of three to use in your first press release.
Your launch will rank in the search engine based on popularity.
Write your statement
First, you will want to create an outline by answering the following questions:
• What specific event am I advertising?
• When did this event happen?
• Who did this event involve?
• Why would other people be interested in reading about this event?
• Where can people find more information?
Write 2-3 personal quotes to use.
Write your press release
• Remember, it should sound like someone else wrote your story. If you write it as an advertisement, it will not be accepted.
• Make sure your keyword is used 3-4 times in the body of your press release, but no more!
• Use your keyword in the title
• Use about 400 words.
Check your work
Double check your spelling, punctuation, and grammar.
As soon as you have written your release, distribute it.
1. Create an account at each distribution site.
2. Enter your pitch, keywords, and contact information.
4. Verify the information you have entered.
Note: these steps may differ from site to site.
Here are some sites you can use:
I hope this article Press Releases: How to Write was helpful and good luck!