PWA Causes Tectonic Shifts in E-Commerce

Consumers have their personal preferences when it comes to buying. Some want to buy a product in the store, while others prefer to visit a store to try a product and then buy it online, usually with their mobile device.

For many people, the main goal of shopping with their smartphone, tablet, or phablet is to be able to get what they want without hassle.

Speed ​​and convenience are key to your satisfaction, which many online retailers don’t meet due to onerous requirements that include downloading and installing mobile apps.

While searching and selecting a product with a native app is quick, getting it to the device takes time, which online shoppers don’t like as it’s no different than waiting in a long checkout line.

That explains the findings of the research firm Forrester, which revealed that smartphone users in the US would not download any apps in a typical month; they would only do it for their favorite brand and social interactions.

So, to make consumers’ online shopping journey easier and faster, not to mention enjoyable, Magento Commerce introduced the Progressive Web Applications (PWA) Studio, a set of tools developers can use to create online stores. line that behave like applications.

As technology evolves, so do people’s buying habits. What used to be tolerable is now unacceptable to them. So if you had the patience to download native apps two years ago, now you want a faster process.

Unlike mobile apps, which are written in a single programming language, PWAs are written in standard web languages, run in web browsers, and do not need to be downloaded and installed separately.

They are built using ReactJS, a JavaScript library that is currently leading the tectonic shifts in websites, improving the user interface to drive more engagement.

PWAs are highly recommended for eCommerce sites as they act like native apps whether on mobile or desktop.

This should be good news for you if you are selling through the Magento platform because your eCommerce website interface will soon be running at lightning speed.

PWA Studio couldn’t have come at a better time, especially considering that mobile commerce is growing at a rapid rate. According to Forrester, mobile commerce will contribute to half of total retail sales by 2022.

Using PWA Studio to Address Ecommerce Problems

The new Magento toolset aims to address the need for online sellers to increase their sales and customer loyalty, through faster page load time and a smooth transition from search to checkout. .

Jason Woosley, SVP of Products and Technology at Magento Commerce, explained:

“PWA Studio will give developers and merchants the tools they need to compete and offer the convenience and utility of a mobile app combined with the search and shopping experiences they get from their desktop experiences.”

The main features of Magento PWA Studio include:

• Tools to customize content and add local preferences;
• Build and manage all channels and experiences through one code base, one implementation, and one app;
• Intuitive user experience with innovative trading and CMS themes;
• Modularized component architecture to help create opportunities for extension resellers;
• Developer tools specially designed for rapid prototyping, helpful debugging, rich feedback, and increased productivity

Excited already? Keep an eye out for the early adopter program.