Social media optimization: the 3 reasons to do it

Today, social networks divide people. Some people, a vast majority in fact, can’t get through the day without logging into their Facebook account. This is the little gossip area where you can tell at a glance who has done what. Others not only don’t use Facebook but dislike it. The gossip cloud about her has such a negative fingerprint on Facebook that they can’t see past it. The first group of people think they are embracing the trend, the second think they are lucky to stay away from it. Where is the truth in these two statements?

Let’s be fair to everyone. As a private person, social media is something you can live without. Whether you like it or not, tweet that or not, it has absolutely no bearing on you. However, if you are a businessman, you must enter social networks. Because? Here are the 3 reasons why you don’t have the option.

• People. Most of them like social networks. We are not talking about your competitors here, but about all the people you want to reach with your website, your services and your products. This is precisely the reason why you should jump on the social wave and let yourself go. Your customers are most likely using Facebook, Twitter, and Google+. You should take advantage of their dynamism to share facts about your company and all the amazing things you’ve done for them. People aren’t always ready to trust a website or ads, but they already trust their friends.
• Today’s search engines. Search engines like Google also love social media. Sorting algorithms evolve. In the past, counting the number of backlinks was the best way to gauge the popularity of a website. However, the search engines were fooled by the link farms. Incoming links have lost their luster, at least as before. Nowadays, ranking algorithms are increasingly listening to people’s opinions. Search engines can use website behavior data, i.e. bounce rate, browsing time, etc. because it cannot be manipulated. Similarly, social networks represent a huge amount of data. If people like a website, they talk about it, and every time they share a link, they create a backlink.
• The search engines of tomorrow. You’ve probably heard of the Google Knowledge Graph. It’s not ready yet, but it represents the dream of Google engineers, a world where Google knows what users want and gives them the answers regardless of websites and backlinks… This feature is based on the ability to accurately identify the intent behind the query, to extract the correct entity and corresponding data. Social media can help build the entity around your business and bring a web 2.0 function to your website, ie a dynamic interface that evolves with your business and grows with it.

You probably realize, if you didn’t before, that the social game is on. Don’t worry. You won’t have to go against your hate on social media. You always have the option of getting an SEO company that offers SMO services. Good luck and see you soon on Facebook, Twitter or Google+!