Website performance queries that need to be addressed

Not satisfied with the performance of your website? Is your website slow and sluggish? Do you doubt if your website is really adding to your business? Well are you covered?

There are some action items and there are some questions that need to be addressed first. There are some areas that need clarity. Do you need to find out which parts of your website are the slowest and are they yours or delivered by a third party provider? How efficient is your website in terms of page load time? Does it work efficiently with the least amount of HTTP connections? How are you monitoring your web applications and transaction monitoring system? All of these areas need to be addressed with measurement products and monitoring services. You can always control what you measure.

There are some action items that need to be taken care of. The first would be to monitor third-party content and ensure consistency related to partner delivery. Third parties may be advertisers, customer/user reviews, etc. You will need to create goal-oriented and measurable service level agreements. Results must be detailed and shared with vendors to align processes and resolve issues faster and more accurately with minimal delay.

In addition to this, you should also check the page load time of your web pages across all geographies. And also how fast it loads for different types of users. This is in regards to the types of users using different connections, i.e. broadband, dial-up, etc. You need to do a comparison of browsers, connections, page load time, for different user groups in different geographies. Identifying the problem is crucial, which will help you improve conversion rates. With all these web performance metrics, we will have to monitor the business impact of the issues end users are facing and also validate new web technologies like flash, ajax, etc.